An example of an E-commerce success and its causes

Micheal Dell ,in 1984 founded Dell, an online auction that directly serve their customer with computer that meet their needs.Dell come out with their first computer named TURBO which hadan eight-megahertz processor. The major goal was to produce personal computersystems that were IBM compatible and wereproduced or entirely stock parts.

Causes of success

What factor causes Dell success???What reason makes all peoples choose Dell?The reason is Dell company sells directly the product to the customer u wont find it in any stores they provide their sales and services so they have all the information on problems , working , maintainance and efficiency and more bigger things they save a lot money from that ! Information is a powerful strategic weapon for Dell company ,it is widely distribute,analysis and acted upon, people can easily know their business units stand at anytime.Dell has made a serious investment in understanding its customer needs and activity in real time and use this information to build up a business and winning culture.Dell also being a low cost provider creates feasibilty and competitive advantanges ,in the same time creates market opportunities.Dell able to allocate capital offensively rather than defensively because they have taken a time to identify and measure the research and development to differentiate their products.Dell started selling its own brandof handheld computers ,called the axim at low price and making its as easy as possible for someone to buy a computer.Dell 's direct-to-customer business modal is the key to the company's dramatic growth and success and has focused on selling direct to customers. This help eliminate the middlemen and offer customer more powerful configure systems than other competitor. The direct modal enables Dell to understand thorough of customer expectation and strenghthen the relationship with customer and increase customer satisfaction and loyalty.

In the same way, causes Dell to become E-commerce success company is enables to provide convenience purchases environment and provide on time delivery services. Buyers only have to choose or customize their own computers on Dell auction website and place a order. The payment system also simple and easily understanding. Dell enables to provide the assurance quality products and guarantee for all the buyers. Besides it, the webpage design of Dell full of attractive and easily make an order and customization of products.

Related Link:

http://www.scribd.com/doc/8030692/Dells-Marketing-Environment

http://en.wikipedia.org/wiki/Dell

http://www.oppapers.com/essays/Dell-Key-Success-Factors/150188

Posted by Gan Jian Hao