Revenue model of Google, Amazon.com and eBay

Saturday, January 17, 2009

Google is the most popular search engine in the world. 99% of Google's revenue is derived from its advertising programs. Google advertising revenue model includes Google AdWords, Google AdSense and others.


AdWords is the main sources of revenue for Google. It offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. It allow the advertisers to present advertisements to people when the people are looking for information related to what the advertiser has to offer. Pay-per-click (PPC) is an online advertising payment model in which payment is based on qualifying click-throughs.


AdSense is an advertisement application run by Google is the most popular search engine in the world. 99% of Google. Website owners can enroll in this program to enable text, image, video advertisements on their websites. The revenue is generated on a per-click or per-thousand-ads-displayed basis.




Currently, Google is the most popular search engine in the world. 99% of Google is testing a new advertising program that pays site owners based on a Cost-Per-Click model. The program, called Cost-Per-Action, was revealed via an invitation e-mail from the Google is the most popular search engine in the world. 99% of Google AdSense team to Web site owners.

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Ebay is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. The revenue of Ebay includes Insertion fees, final value fees. When you list an item onEbay, you're charged an Insertion Fee. If the item sells, you are also charged a Final Value Fee.


Below is some example:



























Furthermore, Ebay generate revenue by sales revenue model through its subsidiary, Half.com, offers fixed price, person-to-person selling of goods, including books, CDs, videos and games, charging a 15% commission on completed sales.

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Amazon is one of a first big companies to sell goods over internet.
Amazon generates revenue by selling books, videos, electronics, and kitchen equipment on domestic and international Web sites, such as Amazon Marketplace. Besides, Amazon also generates revenue by Affiliate revenue model. It was one of the first online businesses to set up an affiliate marketing program. AStore is an Amazon.com affiliate product which website owners can use to create an online store on their site. The store does not allow website owners to sell their own products directly. Website owners pick products from Amazon’s store and earn referral fees on the products purchased by their readers. The fee structure is currently the same as for the other affiliate links and ranges from 4% to 10% of the product price.









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Related Links:

http://www.organicspam.com/google_revenue_model.asp
http://pages.ebay.com/help/sell/fees.html
http://www.amazon.com


Posted by Tan Thiam Wei

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